Natwest - Perri Kiely - Money Mules
Perri Kiely Takes a Stand Against Money Muling
Lunar Talent supplied Perri Kiely to partner with NatWest Bank on an anti-fraud campaign aimed at raising awareness and the dangers of ‘money muling’ – a modern form of money laundering.
Empowering Young People to Spot Financial Scams
As part of the initiative, Perri, known for his role as a dancer and TV personality, helped shine the spotlight on the risks and consequences of becoming involved in money mule schemes where people under 30 have been linked to 62% of all money mule cases.
With many unaware that the results of being involved in such a scheme, can result in up to 14 years in jail.
Lunar Talent x NatWest: Fighting Fraud Through Awareness
Through engaging content and education, the campaign sought to empower young people with the knowledge to spot and avoid such scams.
Perri's involvement was key to reaching a wider audience and delivering the message in a relatable and impactful way, helping NatWest drive positive change and protect individuals from financial crime.
