Lunar Talent supply talent for a partnership involving ITV and Facebook.
The festive partnership featuring two of ITV’s most recognisable faces, Holly Willoughby and Ashley Banjo was aired to promote smart video product, Portal from Facebook.
The campaign featured hero video assets to go live on primetime TV slots across the festive period.
Shorter cut down assets were used to boost visibility and reach across Facebook, ITV and talent social channels.
The co-branded ads featured Dancing on Ice colleagues Holly and Ashley staying in touch and discussing festive traditions via the different features of the Portal device.
From the AI-powered Smart Camera and AR Masks, through to Group calling and WhatsApp integration.
Portal’s technology allows consumers to focus on what matters; coming together during the holidays and keeping Christmas traditions alive.