Ashley Banjo - Samsung AI
Ashley Banjo Showcases Samsung’s AI Innovation
Lunar Talent facilitated a partnership between client Ashley Banjo, ITV, and Samsung.
The technology-driven collaboration, featuring two of ITV’s most prominent personalities, Fleur East and Ashley Banjo, was designed to promote Samsung’s new AI-powered ‘Circle to Search’ feature. The campaign included several high-impact video assets, which highlighted a range of Samsung products utilising the innovative ‘Circle to Search’ feature.
Prime-Time Partnership: Samsung Meets Britain’s Got Talent
These assets were broadcast during prime-time slots on ITV’s Britain’s Got Talent, maximising visibility during the show’s popular evening broadcasts.
Shorter, edited versions of the videos were also used to enhance reach and engagement across social media platforms. The co-branded advertisements featured Fleur and Ashley engaging with their Samsung devices in an interactive and entertaining manner, reinforcing the campaign’s focus on the ease and functionality of the new technology.
