Robin James Man For Himself

RobinJames

Male grooming expert and blogger

Robin James is a leading voice in male grooming and lifestyle, helping men navigate the world of products and services with clarity, authenticity, and a no-nonsense approach. Since launching his platforms in 2011, Robin has built a highly engaged community of men aged 25 to 35 who are keen to explore grooming, skincare, and fragrance in a way that works for them.

His platform, Man For Himself, has become a trusted destination for expert advice that cuts through marketing jargon. With 480,000 YouTube subscribers, 111,000 TikTok followers, 117,000 Instagram followers, and 280,000 monthly page views on ManForHimself.com, Robin’s audience doesn’t just follow—they actively engage, trust his recommendations, and make informed purchasing decisions based on his insights.

A Calling Card for Style & Fragrance

Robin’s hit video series, Street Styled and Street Scents, have become his calling card, capturing real conversations with men about their style, grooming routines, and the fragrances they wear. His ability to connect with people, get to the heart of what they love, and uncover trends in real time has made these series stand out in the male grooming space.

TV Experience & Broadcast Background

Before becoming a full-time creator, Robin trained as a broadcast journalist and worked as a digital producer in entertainment for ITV, NBCUniversal, Sky Living, and Channel 4. His on-camera expertise has seen him bring his grooming and lifestyle knowledge to mainstream audiences, with live TV appearances on Channel 4’s Steph’s Packed Lunch and BBC Breakfast.


Why Work with Robin?

For brands looking to connect with a loyal, engaged male audience, Robin offers a platform built on trust, expertise, and a commitment to quality over hype. Whether it’s demystifying products, testing the latest fragrances, or delivering high-quality content that resonates, Robin’s influence in the space is undeniable.

Socials
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Availability
Brand Partnerships,
Branded Content,
PR Campaigns
Brand Partnerships,
Branded Content,
PR Campaigns,
Social Media Activities,
Social Media Campaigns