Partnering with Samsung and ITV on behalf of Ashley Banjo

We’re excited to share a recent collaboration between Lunar Talent, Ashley Banjo, ITV, and Samsung that brought together innovation, technology, and entertainment in a high-profile campaign. The partnership was created to promote Samsung’s cutting-edge Circle to Search feature, a game-changing AI-powered tool designed to make searching for products quicker and easier than ever.

The campaign featured two of ITV’s biggest stars—Ashley Banjo and Fleur East—who showcased Samsung’s new technology in a series of engaging video assets. These videos were broadcast during prime-time slots on Britain’s Got Talent, ITV’s flagship show, ensuring maximum visibility during its popular evening broadcasts with viewers in the millions.
The videos were more than just advertisements; they were a fun and interactive demonstration of the Circle to Search feature, highlighting how it makes shopping and discovering products a seamless experience. Through these co-branded ads, Ashley was using Samsung devices in a relatable and entertaining way, reinforcing the intuitive nature of the new technology.

In addition to the prime-time TV spots, shorter, edited versions of the videos were distributed across various social media platforms to further engage and connect with audiences online.

This collaboration brought together top-tier talent and cutting-edge tech, and we're proud to have played a part in bringing it to life. Check out some of the content on ‘Our Work’ page and stay tuned for more exciting collaborations ahead!